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Han Bae's avatar

Happy Belated Easter/Passover Brian! I guess it's two perplexing issues for the past video, one no one else noticing the new look/lens and two the performance of the said video (still hasn't cracked 10k at the time of writing, super surprising to say the least!). I think as I've mentioned in the youtube comment I don't think the difference is something that's obvious on first glance, but very clear if you put two videos side by side. I don't know if you changed the lighting as well but overall it makes the video look more dramatic and "high definition" than your previous set up!

With regards to viewer retention, I always wondered exactly how that metric was gathered. For example I usually watch your videos beginning to end (100%) but sometimes I need to rewind or stop the video and play it again for various reasons: does this negatively affect the retention rate? I do return to some of your older videos and skip around, so I guess if multiple people do that then it also might lower the metric? Though, I suspect this would only explain maybe a very small fraction of the retention rate, as I guess there are more one-time viewers than multiple-time viewers for a single video. (I guess on the opposite spectrum, if I leave a video running in a background tab, does it positively affect retention rate?)

That being said, does the video length inversely correlate with retention rate? I have a feeling of course there would be a huge difference between a 10 minute video and a 1 minute video, but I'm wondering if the difference is significant enough when you compared a 3 minute video to a 5 minute one (3 minutes is what I assume a 3-look video would end up being). I think 3 look videos would be fine, maybe it would leave room for you to revisit certain topics at a later date? Also, if people are skipping around the video to see the next look, then I don't believe reducing the number of looks will help as these people will skip to the looks regardless of the video length IMHO.

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